After a career in styling and art directing, designer Joyce Echols put the pencil to paper and began sketching high-end shoes, a dream she embraced since she was a child. Joyce combines the unique, independent spirit of Texas – a little rough and rowdy, yet metropolitan and vogue – with the inspiration from the objects she adores. “From the aggressive styling of an Italian sports car, to the old-world workmanship and attention to detail of a hand-built shotgun, my shoes combine Texas-sized flair with high-end Italian craftsmanship.” Having multiple houses published, including a 1968 mod River Oaks, Houston home that she decorated herself, Joyce mixes unique and unexpected contrasts inspired by everything from the serenity of a South Texas ranch to the vibrant and eclectic streets of the fashion Capitals of the World.

“I’ve been fortunate enough to have some really incredible travel experiences, and exposure to the high-end fashion world, ” says Joyce. (Joyce was recently awarded the honor of being an exclusive Vogue 120 member.) These experiences have given her a unique sense of style, classy but in a nonconforming way. Joyce’s designs bring a sense of flair, sass and sophistication to each creation.

Though Joyce is beginning this fashion endeavor in high-end shoes, her sights are set much further, “I intend to grow this company for many years. I plan on creating accessories and handbags next, eventually designing clothing.” Her penchant for European luxury and Texas sensibility combine to create a distinct brand that will imbue a sense of adventure, surprise, and rebellion in a wide array of styles – from everyday hip to over-the-top cocktail.

“I hope you fancy my shoes as much as I do.”


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